Client: Essential Services, a local service provider that offers a range of essential services to residential and commercial customers in the McMinnville, Oregon area.
Problem: Essential Services had an outdated website that didn’t accurately reflect their brand, services, or values. It was difficult to navigate, lacked essential information, and wasn’t optimized for search engines. As a result, they were losing potential customers to competitors with more modern, user-friendly websites.
Solution: We partnered with Parlor Web, a design agency in McMinnville, Oregon, to create a new website for Essential Services. The goal was to create a website that accurately reflected their brand and values, showcased their services, and provided a seamless user experience.
The design process began with a discovery phase, where we worked closely with Essential Services to understand their business, values, and goals. We conducted market research and analyzed competitor websites to identify areas of improvement and create a plan for the new site.
We then collaborated with Parlor Web to design a fresh, modern website that was visually appealing, easy to navigate, and optimized for search engines. The new design incorporated Essential Services’ brand colors, typography, and imagery to create a cohesive, professional look.
We also optimized the website for search engines, using techniques such as keyword research, on-page optimization, and backlink building to improve search rankings and increase organic traffic.
Results: Since launching the new website, Essential Services has seen a significant increase in online visibility and leads. The new website is now the primary source of new business, with a 75% increase in website traffic and a 50% increase in leads.
The fresh design and optimized content have also helped Essential Services better communicate their services and values to potential customers. The website now accurately reflects their brand and values, and provides a seamless user experience that makes it easy for customers to find the information they need.
Overall, the new website has been a game-changer for Essential Services, helping them compete more effectively in the local market and provide a better experience for their customers. The partnership with Parlor Web was critical in ensuring the design process was seamless, and the end result was a success.